In this modern information society, the media channel environment has been rapidly changing, becoming more diversified and increasing in the amount of public involvement. To manage such a rapid change, Macoll has developed IT technology that offers Intelligence Solutions to maximize the effect of communication within this new environment. MARS lab., a government approved venture company like Macoll, has expanded this technology into a service: mDaVinci.

mDaVinci 1.0 is our Intelligence providing program that enables communication strategy in real time by coordinating qualitative and quantitative analysis of research firms and data mining through search engines, and is planned to launch in the second quarter of 2007. In addition to its ability to countermeasure market and public opinion in real time, the value of our program lies in how a company can reduce their human resource, research, and consulting budgets. Furthermore, our program’s capacity will grow as mDaVinci 2.0, set to launch in 2008, will allow the management of content from a variety of channel environments. Combining communication consulting and IT technology, Macoll is determined to develop IT solutions to present to their clients the best communication strategies in the world.