It has been an outstanding performer in coaching and training programs targeting CEOs, executive officers, and PR and marketing teams. It has been of critically helpful in reinforcing crisis management and marketing as well as communications capabilities.

A coaching program is usually held for one to two executive officers. A team coaching program is also available for media training, crisis management simulations and workshops.

Media and issue training is held in small groups comprised of three to four people. It can also adopt a variety of forms and content depending on clients' needs or working conditions.

IMC Workshop
As a firm specializing in IMC, Macoll also provides IMC training services for clients. IMC workshop programs are designed to serve individual clients in different situations, and include lectures on IMC theories and practice courses aimed at helping clients achieve desired goals.

The originality of Macoll's IMC Workshop lies in our unique knowledge. Held twice a year under the title "Spearheading Leadership Camp," it offers any passionate person an opportunity to join the industry's leading program. Those interested in participating in the camp can send an application via email to the following address. Four applicants are chosen to participate in the program free of charge. Please send us your cover letter and specify how you heard about this program.

Contact for those interested in participating
camp@macoll.com

Media Training
Macoll's media research facility "M2 lab" provides media training programs designed for the Korean and Asian media environment and individual organizations and staff. For these programs, the lab has been using its extensive experience and networks in the Korean and Asian media market.
Macoll training programs offer customized scientific services through pre-testing and mid- and long-term planning, and continue renewing training effects through consistent media communications consulting.

Crisis Management Training - Crisis Management Workshop
With information channels increasingly diversified, the content and form of crises have also grown complex. Organizations face various crisis factors, which have increased along with emerging new markets and opportunities. Today there is an ever-increasing risk of crisis. Therefore, crisis management has become one of the critical managerial skills of government, business and public organizations.

One of the most important factors in crisis management is the CEO's understanding and implementation that can help the top manager lead his or her organization out of a crisis. Members of organizations tend to fail to respond properly to crises if they are unfamiliar with the management of a complex situation.

Macoll has years of knowledge and proven implementation skills in the crisis management area, and provides workshops and training services for crisis management and prevention.

Crisis Management Simulation
Macoll's unique management crisis model includes industry-leading scientific diagnosis on crises, provision of manual packages, crisis forecasts and simulations.

Leadership and crisis management teams are required to make a critical decision in a crisis. Crisis management simulation develops scenarios similar to situations in the real world and helps these teams better prepare for a possible crisis and make prompt decisions through various training courses. Exposure to simulations has helped businesses cope better with a crisis. Many clients are now calling for a crisis prevention program.

Crisis management simulations help Macoll's clients reinforce organizational resources and business skills and cope with crises in a flexible way.